The book’s author, Albert Chen, is a senior editor at Sports Illustrated who conducted interviews with several founding members of DraftKings and FanDuel to get the inside story. Along the way, there was an FBI investigation into questionable business practices by DraftKings and FanDuel, a blocked merger, the New York attorney general banning DraftKings and FanDuel, and a $750 million advertising war between the two. Just how far have these companies come? The NFL recently signed its first official partnership with DraftKings while FanDuel’s presence in New Jersey has the Garden State poised to overtake Nevada as the nation’s sports betting capital.
DraftKings and FanDuel were once little known fantasy sports startups that overcame near ruin to become the biggest players in the mobile sports betting revolution-and now they’re the subject of Billion Dollar Fantasy, a book that traces their entrepreneurial journeys and once bitter rivalry.
